Creating Curated Blog Posts. A How-To From Hubspot. This particular article will do two things. One, teach you about article curation. Two, teach while curating an article from HubSpot.com. Curation is the collection, archival and maintenance of something. Content curation allows you to collect content and useful information from around the web, organize and review the content you would like to use, and maintain a similar message while making the content your own style and voice.